Authors
Vanda Lourenço and Rui Telmo Gomes
Title
O Festival Estoril Jazz: construção de uma imagem de marca [Estoril Jazz Festival: the construction of a brand image]
Publication Date: September 2005 - Language: Portuguese
ISBN: 972-8488-32-7 - Legal Deposit: 231559-05
N. of Pages: 132 - N. of Copies: 1000
Type of Cover: Paperback - Format: 18 x 24 - Price: 10,00 €
Abstract:
This
case-study - one of the six integrated in Cascais-Culture Programme - begins
with the Festival framing in Cascais cultural dynamics and in the strategies
of local cultural policies. Then, it characterizes the Festival along of its
editions and demarks the different phases of the Festival’ trajectory. The
event’ institutionalization process and its actual programmatic, promotional
and organizational options are also referred.
The last chapter presents the results of the survey to the Festival’
audiences considering four topics: spectators’ profile (that includes the
construction of an event’s fidelity typology); relation of this specific
cultural practise with other cultural practises and consumptions, its
frequency and intensity (that includes the construction of a typology of
Jazz consumption); motivations and modalities of the event’s attendance;
evaluation of the Festival by surveyed spectators.